Packaging

Challenge:

To develop a more exotic, earthy look for this organic nut & spice mix.

Solution:

Create a warm, appetizing color palette and exotic textures for more inviting shelf appeal.
Bonus: By thinking “outside the bag” we created a tube that could be marketed as a breading (rather than a snack) in order to boost sales.

Client

Vibrant Flavors

Creative Director

Annette Orban

Copywriter

Tom Hering

Designer