Challenge:

To retain the “grape” symbol, which was already trademarked, while creating a totally new design for the typography. An even more basic problem was the clutter of multiple fonts and taglines.

Solution:

Using a classic, slightly retro font conveyed the fact that this was the first wine club ever in Oregon. We also convinced the client to simplify their name.  The client loved the subtle color reference to red and white wine in their new brand.

Client

Oregon Wine Club

Account Executive

Dave Bronson

Designer

Annette Orban