Challenge:

To bring a more contemporary look to a logo which had not been updated in years, while unifying different divisions into one brand.

Solution:

Create a new symbol and logotype, along with a Standards Guide and useable logos in multiple formats and sizes. The scope of this rebranding effort was tremendous.

Client

North Pacific Lumber Co.

Design Studio

Bronson | Leigh | Weeks

Creative Director

Loren Weeks

Designer

Annette Orban